What Is Your Elevator Speech?

Turning my favorite quotes into greetings of encouragement

When I started my calligraphy business three years ago, I attended small business workshops, determined to be successful from the start. As any self-employed individual will likely say, it has been a continuous learning experience in wearing many different hats—promoter, advertiser, saleswoman, accountant, computer tech (my least favorite!), etc. Somewhere down the line, the hat of my business intent is put on and calligraphy calls out for attention saying, “Hey! I’ve been waiting for you to show up!”

The Burning Question

 

One thing that stuck with me from those business workshops is the question, “What is your elevator speech?”  If only given the amount of time it takes for an elevator ride to introduce myself and explain my work to a stranger, how do I accomplish that most effectively and eloquently? 

After numerous times telling people that I am a calligrapher and watching their eyes glaze over in incomprehension, I decided to tell the next person, “I am a lettering artist.”  The kind gentleman replied, “Oh!  You’re a calligrapher!”  The first person of many who knew what calligraphy is!  

display sample for my Foundational calligraphy class

My ‘favorite’ response from people is, “Oh, I did that once,” or, “That’s pretty writing, right?”  As I have learned and try to impart to my students, the art of calligraphy is so much more than learning to make pretty letters! 
   

 An "A-Ha!" Moment

 

In trying to devise my own elevator speech, I remembered a conversation I had with my aunt’s sister, Brigitte.  When I told her I’m a calligrapher, she responded with enthusiasm and said, “What’s your favorite part about what you do?”  Wow!  That simple question allowed me to briefly say how much I love the deep, rich history of calligraphy and sharing that with my students.  I also told her I enjoy doing calligraphy for weddings, knowing that I can add a special and beautiful touch to the details of a memorable day.

wedding envelope calligraphy

Brigitte also reminded me of the importance of really listening to someone when they talk about their life or occupation.  I make more of an effort now to ask questions, because after all, it’s human nature to want to share our passion—whether it’s a job, family, or special interest.

lettering art sample for classes

So, what is my elevator speech?  “I am an artist and teacher of calligraphy and its ancient history—an art that gives beauty and visual interest to the written word.”  For now, that’s enough to say—it will change over time and that’s okay.  Thanks Brigitte, for giving me a new insight.

Now it's your turn...what is YOUR elevator speech?       

Renaissance Hats & Quills

The mighty quill

Halloween arrived early at my studio this week!  I don't recall playing dress-up as a kid—I guess I'm making up for lost time.   

Check back in a couple of weeks to find out the purpose behind my play...

Have a great weekend everyone!

What's In a Name?

"The visitor goes through the place; the place goes through the pilgrim."

-Robert Cooper

In 2005 I traveled to England with my mentors, Stan and Denys Knight, and a calligraphy study group. Together we visited sites of great historical significance in the development of calligraphy and manuscripts. 

Meandering through small villages, sitting in ancient churches and cathedrals, and standing on the coastline among monastery ruins, I discovered a profound connection to calligraphy through an ancestry of scribes and the words they had written. My journey became a pilgrimage of discovery; hence, the name Pilgrim's Quill Studio was born. Pilgrim, in this sense, defines me as an artist blessed to be journeying through an art form with an ancient lineage.

The Journey 

 

South Cottage, Ditchling, East Sussex

This was my home for four days—a cozy B & B owned and operated by a former stage actress. That's "my room" in the right dormer, with a lovely view of the South Downs.

"Downtown" Ditchling

Ditchling was home to Edward Johnston, the "father of modern calligraphy", in the early 1900's. The local museum displays some of his work, as well as his writing desk, stained with ink.

headstone of Edward & Greta Johnston

I had to visit the grave site of Edward Johnston (b. 1872, d.1944) and pause for a moment, just to say thank you for his efforts that revived serious studies of calligraphy.

Durham Cathedral from the River Walk

Next, we traveled to Durham Cathedral. 
For three days we viewed manuscripts, toured the Cathedral, and gained a time and place context for the Lindisfarne Gospels, the topic of our study in the days ahead. This late 7th century manuscript is said to have been scribed by one individual, in honor of St. Cuthbert who was Prior of the monastery at Holy Island in that century. Durham Cathedral houses the relics of St. Cuthbert to this day.

Durham Cathedral Triforium

"Many of the 600,000 visitors each year may not think of themselves as pilgrims, but the regular daily services and prayers of individuals are still, as always, at the heart 

of the Cathedral's life, its main purpose."

(Quoted from a sign at the exit of the Durham Cathedral Treasury) 

Priory ruins, Holy Island, northern England

 


After Durham, we spent four days on Holy Island, 
studying the Half-Uncial script and display capitals of the Lindisfarne Gospels manuscript.

Priory ruins, Holy Island

Feeling the bitter cold that numbed my fingers as I walked through the Priory ruins, I tried to imagine the life of a 7th century scribe living on the cold northern coast—exposed not only to the elements, but the threat of Viking invaders wanting to destroy this way of life. 

 

 

The procession of Cuthbert's body; sculpture by Fenwick Lawson

 I returned home from this trip with an even greater sense of my passion for lettering, but full of questions too—about my place and purpose as a calligrapher. 

 

From my journal: "Calligraphy is the surface label—there is so much more, and it is that 'something more' that I am now seeking and will try to find the answer.  Faith, the spirit behind my hand and the hands of those before me, the history and tradition of this art and the spirituality behind it, and the strongest, deepest longing within me to decipher this labyrinth of connections.  There is meaning here that cannot be put into words yet."  

 

Cuthbert's Island—solitude and meditation

Eight years later, I still don't know that I have found a way to fully describe my experience in England, other than through the words of one of my favorite calligraphers, Ewan Clayton:

"I need not worry whether I am an artist or a craftsman.  

Nor need I waste time arguing that calligraphy should be taken seriously

because it is an art like dance or music.

It is something in its own right entirely, with an ancient lineage and a deep responsibility."

-from, Calligraphy of the Heart 

 

Ink Spills & New Adventures

a corner of my studio on an organized day—light and inspiration

There is a first for everything.  After 23 years of doing calligraphy, I recently had a major ink spill on my studio carpet—my personal Exxon Valdez.  Though my supply cabinet is permanently tattooed with the reminder, I handled the situation with very little "blue smoke" escaping from my lips.
So, in the spirit of firsts and handling the explosive ink with a small amount of grace, I decided perhaps I'm ready to take on another challenge that has been on the back burner for over a year.  Here begins my journey into blogging about my calligraphy work and experiences.  What better name to christen the effort than, "Splatters from the Inkwell"?  Photos, thoughts, discussion, and step-by-step processes about the art I live and love—I hope you check in once in awhile and enjoy it too.